Best Books About Marketing [Top 10] [2024 Update]

What are the best marketing books that every marketing professional should know and read? You may want to develop yourself further in the field of strategic marketing planning, positioning, content marketing or social media marketing. Whether you are looking for the marketing book of the year – or an indispensable study book: on this page we show which marketing bestsellers are really recommended.

The best marketing books of all time

We start our recommendations with the top 10 best books about Marketing of all time. This list has been updated this year, including all the recent titles.

Best Books About Marketing	Author
. Buy.logy	Martin Lindstrom
Epic Content Marketing	Joe Pullizzi
Social Media ROI	Olivier Blanchard
The Anatomy of Buzz	Emanuel Rosen
Made to Stick	Chip Heath & Dan Heath
Conversion Optimization	Khalid Saleh & Ayat Shukairy
Selling the invisible	Harry Beckwith
Permission Marketing	Seth Godin
The Psychology influence of Persuasion	Robert B. Cialdini
Positioning	Al Ries & Jack Trout

The updated top 10 list: the best books about marketing

Mind Your Business: A Workbook to Grow Your Creative Passion Into a Full-time Gig

Many people think of starting their own business, but never dare to take the leap. If you mean business (pun intended), then ‘Mind Your Business’ will help you on the road to successful entrepreneurship.

2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More

Who would have thought that social media could have such an impact on business and life in general? Benefit from the social media marketing tricks in this book, and improve your business results.

Social Media Marketing Workbook: How to Use Social Media for Business 

Every social media platform is included in this workbook, and even TikTok has been added in this 2021 version of the ‘Social Media Marketing Workbook’.

InstaBrain: The New Rules for Marketing to Generation Z

If you want to start focusing your marketing activities on Generation Z, then we recommend this book by Sarah Weise. She points out that this target group consumes differently than other groups have before. Knowing your customer is still the most important part of marketing, so invest some time in reading ‘InstaBrain’.

Handbag Designer 101: Everything You Need to Know About Designing, Making, and Marketing Handbags

This is a specific book on how to design and market handbags. From simple illustrations on how to make different types of handbags, to starting your handbag business professionally; this book covers it all.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

Sometimes humans overcomplicate things. Take for example marketing. If you start with the essential and build from there, it is much easier and you have a clear foundation to work from.

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More! (Updated MAY 2021!)

We love this book, because it has been updated in July 2021. Any entrepreneur or small business owner should spend time on finding out what social media marketing tips they can benefit from.

Affiliate Marketing: Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program, and Internet Marketing (Online Business)

Whether you are looking for a little extra money or want to make it your day job, there is money in affiliate marketing. This book will tell you about every element of affiliate marketing and how to start your affiliate marketing business.

This Is Marketing: You Can’t Be Seen Until You Learn to See 

If you have only been focusing on selling more products and getting more clients, then you are missing the essential of marketing. Your company exists because you are solving someone’s problem. If you take that fact as a starting point for your marketing initiatives, the narrative changes completely.

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

If technology has changed the world we live in and how we choose our products and services, then marketing those products and services must change along with it. Get ready for the modern world, and apply the new marketing techniques shared with you in ‘Quantum Marketing’.